reverse switching
Apple launching iTunes for Windows could be the app that pushes me to a reverse switch on my machine at home. It’s the only iApp that’s keeping me on the platform – I’m not doing enough movie making to care about iMovie; iPhoto’s a dog compared to Photoshop Album -- and there are enough benefits on the other side (commodity hardware, integration with the tools we use at work) to make a $500 decision to buy a new PC an easier one than an $1800 decision to upgrade our aging iMac.