December 22, 2003

nokia and jay-z

Nokia’s introduced a limited edition version of the 3300 music phone, with a preloaded version of Jay-Z’s Black Album. Never mind that the phone would be much better if it came preloaded Prince’s Black Album -- this is something like a marketing strategy for the iPod I wrote about in July…

An iPod that’s shipped with, say, 250 pre-loaded tracks offers rich opportunities for market segmentation, channel diversification (sell the country iPod in the guns and ammo section of Wal-Mart?), device customization (through and price point differentiation.

(I’m just quoting myself all over the place today.)