Feb 16, 2004

tivo for the web

Doc Searls reports that Oddpost demoed something called “NewsDash,” with the positioning that “Newsdash does for the Web what TiVo does for television.” Why do I get the feeling that a good half dozen companies will be pitching us exactly the same story in the next few months? The Tivo story works for television because the device/service combo transformed the relationship between broadcaster and viewer. I don’t buy “Tivo for the web” positioning because the web doesn’t need that kind of transformation – the viewer/reader/clicker is already in a position of control, with a myriad of tools at their fingertips (bookmarks, Google, email, weblogs, aggregators) to find, sort and manage content.