July 19, 2004

duke's pre-loaded ipods

When I wrote this piece last July, I had visions of Apple pre-loading iPods with demographically targeted music selections. But I love this story: Duke University will be giving away iPods to incoming freshmen preloaded with Duke-related content and couple it with a Duke-specific version of the music store. The folks at Apple are definitely getting creative, leveraging their existing ties to the educational market to push the iPod line.