Oct 19, 2004

shift the store to the device

Billboard’s reporting that [Apple will ship iPods preloaded with U2’s new record.](http://www.reuters.com/newsArticle.jhtml?type=musicNews&storyID=6545086 “Music Article Reuters.com”)

Step one of the “next gen iPod” strategy that I mused about in July of last year. Not that anyone with half a brain couldn’t have generated that strategy on their own. (And, after all, it’s all about execution.)

Anyway. Good stuff.