Dec 08, 2004

if it walks like a duck...

Now here’s an interesting product placement matchup:  Aflac and Lemony Snicket.  Not only will Aflac ads contain scenes from the “Series of Unfortunate Events,” (get it?) but movie will actually have a scene with the quacking duck…though he won’t be squawking the brand name.  Here’s Laura Kane, Aflac’s veep of corp comm:

“We think it’s the first time an insurance company’s done product placement,” Kane said. “We don’t have an actual product; we’re selling a promise. We think this takes product placement to a whole new level.”

Indeed, IMDB has the movie’s entry correctly listing Gilbert Gottfried as the voice of the Aflac duck.