Aug 25, 2007

she taught me everything i needed to know

Stephanie DiMarco, CEO of Advent Software (and my old boss) tells the story of starting, leaving and coming back to the company in the Sunday Times.

Not only was I young, I looked young. It was a challenge to be taken seriously. I was at a trade show when I overheard a competitor talking about Advent. He said, “It’s that little company in California run by that little girl.” I wasn’t going to let it get me down. I turned it into an advantage. As the public face of the business, one that people didn’t expect, I was able to surprise a lot of customers. That competitor is no longer in business.