matt webb's 100 head cattle drive
Matt Webb likes plastic cows. And he wants 100 of them. But, as he says, "there is no way I can justify to myself spending that much money on plastic cows. Really, there is no way."
I could however justify giving that same amount of money, or more, to a worthwhile charity. That would be an easy thing. And while I personally could not justify splashing coins on plastic cattle, I would be perfectly happy encouraging 100 other people to each spend 1% of that (plus postage and packing). This is because of my willingness to take advantage of that happy human psychological miracle called out of sight, out of mind.
A promise: IF I GET 100 × SCHLEICH HOLSTEIN OR FLECKVIEH COWS, I WILL DONATE £500 TO A CHARITY CHOSEN BY MAJORITY VOTE.
[this is good]