February 05, 2009

the updike tour of new york, as seen in the new yorker

Via Kottke comes In Updike’s Footsteps, a post from a couple of New Yorker bloggers who retraced the path that Updike took in his 1956 Talk of the Town piece where he described a way to get from the Empire State Building to Rockefeller Center without using 5th or 6th avenues.

Since I’m sure you’ve all already seen that post, here’s the value add: how great would it be if some enterprising young New Yorker took it upon him- or herself to start a walking tour of New York that took that path: the John Updike tour of New York. And may I suggest the perfectly complementary marketing vehicle – those little ads in the back of the magazine.