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I’m still recovering from and processing last week’s adventure in San Diego for Comic-Con. One of the things that blew me away was the massive amount of Star Wars action; Brian Lowry at Variety has a piece up today on that very topic.

Lucasfilm’s skill at stoking the embers even when there isn’t much new to report – as well as managing various spinoffs, licensing deals and brand extensions to ensure that they don’t collide with each other – represents a remarkable achievement, guided by a level of precision that other intellectual property owners would be well-advised to study.

Worth reading in full.