Aug 07, 2009

danny sullivan on bartz's retconning

Who better to take apart Carol Bartz's retconning (Yahoo has "never been a search company") than Danny Sullivan:

Search was Yahoo’s origin story. To say Yahoo was never a search engine is like saying Superman wasn’t originally from Krypton or that Spider-Man was never bitten by a spider.

Yes, at first Yahoo’s search was powered by human editors, rather than machines. By 1999, the majority of search engines out there used human editors as the basis of their search. When machine-based search took over, Yahoo shifted along to that eventually, spending plenty for its own technology.