December 17, 2009

bonnier + berg's magazine tablet concept

Mag+ on Vimeo.

There’s a ton to dive in to here, but the core difference I’ll point out between this concept and the Sports Illustrated one is Bonnier & BERG chose to focus on the user instead of the content. This wasn’t about the exclusive photos and real-time sports scores…this was about how a tablet could deliver a great experience for the user.

As for the social pieces: even though this demo was similarly light on demonstrating what the opportunities are for a rich, connected reader like this, I’d trust that this user-centered approach would lead to the right mix of ingredients.