Oct 28, 2010

guilt replaced by acceptance

Dave Winer nails the whole new product from Apple thing, combined with the Amazon one click ordering thing.  "You know you're going to give in at some point and click the button. If you click it right now you can enjoy the product tomorrow! Turns out that's just the right amount of instant gratification. Not so much that I have to feel the guilt now, that gets postponed a few hours. And by the time it arrives, the guilt has been replaced by acceptance."