December 15, 2010

groupon is copywriting performance art

I seriously love reading Groupon deals every day; their copywriting is really, really good. How can you not get interested in a local wine bar deal with a lede like this?

Unlike Similac baby formula, which is unfairly reserved for babies and experimenting teens, wine can also be consumed by adults.

Kudos, Groupon copywriters. I salute you.