khoi nails the issue with ipad magazines
A lot of people who make, read and love magazines have called me a naysayer about this issue, but I say that if you really care about the value that magazines can bring to the world (and I admit, I’m skeptical about whether they really do offer much value anymore), then it would be wise to give up the ghost on this unrealistic notion that a fancy presentation layer and rudimentary DVD extras-style bells and whistles slapped on top of content that can already be read for free on the public Web will generate any significant revenue. It’s bordering on obstinate to think that something you care so much about can be salvaged by doing more or less the same thing that has failed magazines so consistently until now: continuing to ignore the fundamentals of digital user experience design and how they diverge from analog print design.