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Jun 18 2026
The Wholesale Plagiarism of Obscure Sorrows

Andy Baio:

It’s one thing for a fan to share or remix copyrighted material out of love for the source material, with no commercial motive. (“No copyright intended!”) It’s another for a marketing agency to take an entire living author’s book, replace its art with AI slop, add an AI word generator, monetize the traffic, promote it in your portfolio, and then outrank the official site everywhere.

And I had completely forgotten that John Koenig, the creator of The Dictionary of Obscure Sorrows, coined the word sonder:

n. the realization that each random passerby is living a life as vivid and complex as your own—populated with their own ambitions, friends, routines, worries and inherited craziness—an epic story that continues invisibly around you like an anthill sprawling deep underground, with elaborate passageways to thousands of other lives that you’ll never know existed, in which you might appear only once, as an extra sipping coffee in the background, as a blur of traffic passing on the highway, as a lighted window at dusk.

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