Apr 15, 2006

all hail the king

AdAge.com reports on another important barrier being broken:

Burger King and Microsoft are partnering for a first-of-its-kind deal that will build three video games around the restaurant chain’s ubiquitous mascot, putting him into shoot’em-ups that will be a cross between “Halo” and “Destroy All Humans.”

Burger King expects to sell around 7 million copies.