Aug 04, 2006

an advertising question

So you know the ads they show behind the catcher during baseball games? The ones that are composited on top of the green screen?  I'm curious...

  • Do the networks composite in different ads for different markets?
  • Even if they don't (let's say the economics are better for a national campaign), does the technology exist to do that?
  • When the game's repackaged and sold on DVD, are new ads composited in?

I've heard of certain television series' using chroma key technology to enhance product placement opportunities; I'm wondering if/how this type of technology is being used (in real time or not) to deliver optimized place- or time-shifted advertising.

Anyone have any experience here?