editorial merchandising or competitive shopping?
“What you are getting is completely addicted customers,” he said. “It’s completely viral. There are virtually no marketing costs in this business.”
And this from Scot Wingo, CEO of ChannelAdvisor:
“The nice thing about the deal sites is their selection complexity goes way down. That allows them to focus on picking sales very closely and driving values for customers interested in those deals.”
OK, maybe it's not competitive shopping. Maybe it's editorial merchandising. Or both? Either way, it's worth watching...