a new unit of measure: the classical
If we're measuring tech startup funding in units of "Color" (as in, what fraction of a Color round did you raise?), we should now be measuring new content ventures in units of "Classicals." The Classical is a non-existent pre-launch sports blog daily web publication about sports that's using Kickstarter to raise $50,000.
Entrepreneditor: We have a vision to dominate the INSERT VERTICAL HERE space with a mix of first-person content, long-form essays, quick Tumblr-style blog posts, service journalism, slideshows, how-to videos, innovative community features and a viral social strategy.
Investor: How much are you looking to raise?
Entrepreneditor: Only two Classicals.