Via Werd.io, David Allen Green of The Law and Policy Blog does a close reading of Taylor Swift’s endorsement.
In essence: this endorsement is a masterpiece of practical written advocacy, and many law schools would do well to put it before their students. … Like any good advocate, Swift is careful to make the listener or reader feel that it is their own decision to make, and again this is skilfully done:
“I’ve done my research, and I’ve made my choice. Your research is all yours to do, and the choice is yours to make.”
Note the rhythm: I, I, you, you, you.
The most effective persuasion is often to lead the listener or reader to making their own decision – and to make them feel they are making their own decision.
Absolutely worth reading in full.